“Discover the Future of Google Search with Groundbreaking Supercharging Generative AI Technology”

Generative AI refers to the use of artificial intelligence algorithms to generate new content, such as text, images, videos, code, etc. It involves training models on existing data and then using those models to create new and original outputs. Generative AI has gained popularity due to its ability to create realistic and creative content.

The capabilities of generative artificial intelligence (AI) also extend to Google’s main service, the Search Engine, where users will access a new experience to find the information they need.

                 Enhance Your Search with generative AI

One application of generative AI is in search engines. Companies like Google have been experimenting with generative AI in their search algorithms to enhance the search experience. For example, Google has launched an experiment called SGE (Search Generative Experience) in its Search Labs, which utilizes generative AI to improve search results and provide a more personalized experience.

The search engine has been one of Google’s main products since its inception. The incorporation of generative AI changes the way information is searched, and this change begins with a new page design, as shared by the company at the Google I/O 2023 event.

The new image of the Search Engine presents a more integrated page, with the AI response highlighted with a different-colored background, visual information on the right, and new search suggestions at the bottom. The information comes from expert sources and what other users have shared, making the experience more collaborative.

Shopping Online Search with Generative AI

This generative AI is also present in Google Shopping tools, where the user can, for example, search for a bicycle because they need to buy one. By delving deeper into the search to refine the model according to the user's needs, they can access the new conversational mode.

Another new experience allows the user to ask the Search Engine to perform tasks, for which it is advisable to write complete and detailed sentences to obtain more accurate results.

The new search with generative AI is part of the experiments in Google's new Labs platform. It will be available in the upcoming weeks in the United States, accessible from the Labs icon on the desktop version of Chrome. <<Continue Reading<<